How to create “Instagrammable” events

One of the most important things for event organizers to keep in mind is that these days, even the most intimate space is no longer self-contained. The story of your next event doesn’t end when the lights go off and the doors are locked — in many ways, it’s just beginning. It may start in the room, but it continues on the web — particularly through Instagram.

You’re No Longer an Event Planner. You’re a Storyteller


If a picture is worth 1,000 words, you’re about to write a novel.

When picking the right venue for your next event, consider how the event space itself relates back to the larger brand story you’re trying to represent — as well as the story that is about to unfold during the gathering itself. Now, consider the fact that, for the most part, you’re going to have to tell that story visually.

Based on that, pick a space that A) complements your brand’s personality and that also features what you need logistically to pull off the event in mind, but that B) also has enough going on visually to be interesting on its own. That means event spaces with incredible natural lighting. Venues with interesting or odd architecture. Places that allow you to experiment with composition — symmetry in design is key, as is a space that allows you to lean into principles like the rule of thirds. A location that will allow you to create a mixture of highly strategic, planned-ahead-of-time “professional” shots and those that give a more intimate, backstage, “fly-on-the-wall” perspective. All of these are important considerations when choosing the right venue. Minds venue offers a dynamic & customizable space, whether indoor or outdoor.

A Matter of Perspective


But perhaps most importantly, if you really want to guarantee that your event comes across in the way that you need on Instagram, you need to remember that you’re sharing, not promoting.

Millennials, for example, are the single largest generation on Instagram — and they value “experience over objects” above all else. As you photograph and document your event, it must not feel like a glorified commercial. It has to feel like you’re peeling back the curtain, capturing an unforgettable experience that people want to be a part of.

Because of that, you need to extend the photographic “narrative” of your event before and after the actual event itself. Include images and videos that give insight into what it takes to throw together an event like yours. From food-trucks to bartending and DJs, Minds Venues will help you accommodate and fit all your needs for your unique vision.

In other words, every decision you make should be designed to make people feel like they’re a part of something, even if they’re halfway around the world. 

With all these points in "mind" book your next event at Minds Venue now!

Emely Virta